SouthwestRe to Offer F&I Training and Compliance Certification from Reahard & Associates

Apr 09, 2018

Albuquerque, NM – April 9, 2018 – Southwest Reinsure, Inc. (SouthwestRe), a subsidiary of iA Financial Group, announced today that it has signed an agreement with Reahard & Associates to offer F&I training and compliance certification for its agent partners and F&I manager clients.

Reahard & Associates’ “Achieving F&I Excellence!™” Management Certification Program is designed to provide F&I managers with the consultative selling skills necessary to maximize every profit opportunity in the F&I office, as well as enhance the customer’s F&I experience. The 10-Step, non-confrontational, consultative approach to selling F&I products is custom tailored to today’s increasingly informed consumer. Ron Reahard, President of Reahard & Associates, is currently expected to conduct each training session himself, with the assistance of other F&I training experts on his team.

The intensive “Achieving F&I Excellence!™” 3-day training program will be conducted in an actual classroom setting in order to maximize the learning experience. As part of Reahard & Associates’ agreement with SouthwestRe, select training classes will also include a compliance certification component, which will extend the time required to complete the course to 3½ days.

“Without doubt, Ron and his team are the finest F&I trainers in our entire Industry,” said Eddie Eckert, President of SouthwestRe. “All of us at SouthwestRe are very pleased to be able to offer our agents and F&I managers this groundbreaking and highly effective F&I training program by Reahard & Associates.”

“The ultimate goal of Achieving F&I Excellence!™ is to create a desire within every attendee to serve customers at such a high level that every consumer is genuinely delighted with their sales and F&I experience,” said Ron Reahard. “We know this will be the best F&I training any finance and insurance manager will ever experience.”

Agents affiliated with SouthwestRe may request detailed information regarding F&I training and compliance certification through Reahard & Associates by visiting, by emailing [email protected], or by calling 866-414-3867.

About SouthwestRe

SouthwestRe, a subsidiary of iA Financial Group, has been a leading third party administrator and provider of reinsurance programs since 1985. Through independent agents and other distribution channels, SouthwestRe offers a complete line of Finance & Insurance (F&I) products to franchise and independent automobile dealers throughout the country, who in turn offer them to their customers. SouthwestRe is perhaps best known to the general public for service contracts sold under the names First Automotive, PowerRev, ProTrek, and TruckGuard, and to its clients for its Industry-leading reinsurance programs. iA Financial Group is a business name and trademark of Industrial Alliance Insurance and Financial Services, Inc.

About Reahard & Associates

Reahard & Associates, Inc. provides custom tailored training programs, online training, consulting services, and real world solutions that dramatically increase F&I income and customer delight. Since its inception in 2001, Reahard & Associates has been dedicated to providing automobile dealers, F&I managers, and sales personnel with the cutting-edge strategies, processes, and consultative selling skills necessary to succeed in today’s increasingly competitive retail environment.