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How do we deliver more profit?
By putting more money in your pocket with your own reinsurance program, and by offering a variety of F&I product options...


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How do we deliver more service?
By helping you reach your goals with more support, more competitive advantages, and more resources for your customers...

Contract Holders

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How do we deliver more solutions?
By offering more coverage options for more types of vehicles, assistance if problems arise, and experts to help with your claim...

Welcome to SouthwestRe

A Subsidiary of iA Financial Group

Now a proud subsidiary of iA Financial Group, SouthwestRe is a service-driven company based in Albuquerque, New Mexico, with offices in Dallas, Texas. Founded in 1985, SouthwestRe is one of the nation’s leading Third Party Administrators and providers of reinsurance programs. We are perhaps best known to the general public for service contracts sold under the names First Automotive, PowerRev, and ProTrek. 

Through independent agents and other distribution channels, SouthwestRe offers a complete line of Finance & Insurance (F&I) products to franchise and independent automobile dealers throughout the country, who in turn offer them to their customers. Our complete administrative solution includes product development, compliance, underwriting, marketing, policy administration, claims adjudication, licensing, insurance and more.

For more information about reinsurance or the many services and programs SouthwestRe offers, please review our site and contact us today. Thank you for visiting!


Get to Know Paul

Senior Systems Administrator

Paul Elder

To celebrate his 10-year anniversary with the company, we would like to introduce you to Paul Elder, Senior Systems Administrator for SouthwestRe’s IT department. Since he first walked through our doors in 2009, Paul’s extensive computer knowledge has made him truly essential to the daily operation of our organization. With a calm and friendly demeanor, Paul can quickly solve even the most difficult software or hardware issue, and make it look easy.

Greg Hendee, VP of Information Technology, had this to say about Paul: “I’d like to congratulate Paul on his 10-year anniversary, and express my sincere appreciation for everything he has contributed to our company and our employees over the last 10 years. Paul approaches each day with an optimistic and cheerful attitude which impacts everyone he interacts with and gives everyone a reason to smile afterwards.”

For more reasons to smile, learn more about Paul on our Get to Know Us page!