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How do we deliver more profit?
By putting more money in your pocket with your own reinsurance program, and by offering a variety of F&I product options...


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How do we deliver more service?
By helping you reach your goals with more support, more competitive advantages, and more resources for your customers...

Contract Holders

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How do we deliver more solutions?
By offering more coverage options for more types of vehicles, assistance if problems arise, and experts to help with your claim...

Welcome to SouthwestRe

A Subsidiary of iA Financial Group

SouthwestRe: Dealers' Choice Awards Winner
Now a proud subsidiary of iA Financial Group, SouthwestRe is a service-driven company based in Albuquerque, New Mexico, with offices in Dallas, Texas. Founded in 1985, SouthwestRe is one of the nation’s leading Third Party Administrators and providers of reinsurance programs. We are perhaps best known to the general public for service contracts sold under the names First Automotive, PowerRev, ProTrek, and TruckGuard. 

Through independent agents and other distribution channels, SouthwestRe offers a complete line of Finance & Insurance (F&I) products to franchise and independent automobile dealers throughout the country, who in turn offer them to their customers. Our complete administrative solution includes product development, compliance, underwriting, marketing, policy administration, claims adjudication, licensing, insurance and more.

For more information about reinsurance or the many services and programs SouthwestRe offers, please review our site and contact us today. Thank you for visiting!

Get to Know Jason

Claims Supervisor


For July and August, we would like to introduce you to Robert Jason Maxwell, an 11-year veteran of our Claims Department. Jason began his career at SouthwestRe in 2007 as a Claims Adjudicator. Most recently, he was promoted to Claims Supervisor late last year in recognition of his first-hand experience and extensive knowledge regarding all aspects of Claims.

If there is one thing that Jason is truly known for, it’s his love for the game of poker. Jason is a master poker player, and actually attended classes for an entire year to sharpen his skills. (In other words, you do not want to sit across the table from him, because you are very likely to lose.)

Rick Schneider, SouthwestRe’s Claims Manager, had this to say about him: “Jason Maxwell is known throughout the department as the “Gambler,” but he never takes risks with claims. He doesn’t have to “bluff” anyone either, because he is a consummate professional at all times!"

Visit our Get to Know Us page to learn more about Jason!