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How do we deliver more profit?
By putting more money in your pocket with your own reinsurance program, and by offering a variety of F&I product options...


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How do we deliver more service?
By helping you reach your goals with more support, more competitive advantages, and more resources for your customers...

Contract Holders

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How do we deliver more solutions?
By offering more coverage options for more types of vehicles, assistance if problems arise, and experts to help with your claim...

Welcome to SouthwestRe

A Subsidiary of iA Financial Group

SouthwestRe: Dealers' Choice Awards Winner
Now a proud subsidiary of iA Financial Group, SouthwestRe is a service-driven company based in Albuquerque, New Mexico, with offices in Dallas, Texas. Founded in 1985, SouthwestRe is one of the nation’s leading Third Party Administrators and providers of reinsurance programs. We are perhaps best known to the general public for service contracts sold under the names First Automotive, PowerRev, ProTrek, and TruckGuard. 

Through independent agents and other distribution channels, SouthwestRe offers a complete line of Finance & Insurance (F&I) products to franchise and independent automobile dealers throughout the country, who in turn offer them to their customers. Our complete administrative solution includes product development, compliance, underwriting, marketing, policy administration, claims adjudication, licensing, insurance and more.

For more information about reinsurance or the many services and programs SouthwestRe offers, please review our site and contact us today. Thank you for visiting!

  • SouthwestRe to Offer F&I Training and Compliance Certification from Reahard & Associates

    Apr 09, 2018
    Southwest Reinsure, Inc. (SouthwestRe), a subsidiary of iA Financial Group, announced today that it has signed an agreement with Reahard & Associates to offer F&I training and compliance certification for its agent partners and F&I manager clients. Reahard & Associates’ “Achieving F&I Excellence!™” Management Certification Program is designed to provide F&I managers with the consultative selling skills necessary to maximize every profit opportunity in the F&I office, as well as enhance the customer’s F&I experience.
    Full story

Get to Know Jeff

Product Development Manager


If you have ever taken a look at one of our vehicle service contracts, you know how incredibly detailed they can be. As a legal document, there is absolutely no room for error, and every word must have a purpose. Before a single contract is made available to the public, Product Development Manager Jeffrey Pettineo and his highly skilled team have brainstormed, researched, edited, and edited again to make absolutely sure that the contract is 100% accurate, and compliant with all state and federal laws. Visit our Get to Know Us page to learn more about Jeff!