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How do we deliver more profit?
By putting more money in your pocket with your own reinsurance program, and by offering a variety of F&I product options...


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How do we deliver more service?
By helping you reach your goals with more support, more competitive advantages, and more resources for your customers...

Contract Holders

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How do we deliver more solutions?
By offering more coverage options for more types of vehicles, assistance if problems arise, and experts to help with your claim...

Welcome to SouthwestRe

A Subsidiary of iA Financial Group

SouthwestRe: Dealers' Choice Awards Winner
Now a proud subsidiary of iA Financial Group, SouthwestRe is a service-driven company based in Albuquerque, New Mexico, with offices in Dallas, Texas. Founded in 1985, SouthwestRe is one of the nation’s leading Third Party Administrators and providers of reinsurance programs. We are perhaps best known to the general public for service contracts sold under the names First Automotive, PowerRev, ProTrek, and TruckGuard. 

Through independent agents and other distribution channels, SouthwestRe offers a complete line of Finance & Insurance (F&I) products to franchise and independent automobile dealers throughout the country, who in turn offer them to their customers. Our complete administrative solution includes product development, compliance, underwriting, marketing, policy administration, claims adjudication, licensing, insurance and more.

For more information about reinsurance or the many services and programs SouthwestRe offers, please review our site and contact us today. Thank you for visiting!

Get to Know Wayne

Facilities Coordinator


For the next two months, we will be spotlighting a very special person to all of us at SouthwestRe: Wayne Harkins, an 18+ year Company veteran in our Albuquerque headquarters. Although he playfully refers to himself as “Lord of the Mailroom,” on paper, he is our hard-working Facilities Coordinator. 

Wayne’s primary responsibilities include processing the mail, maintaining office supplies and equipment, providing transportation for guests, moving workstations, ordering furniture, making repairs, and delivering overall handyman support. According to Wayne, the most enjoyable aspect of his job is interacting with his co-workers. 

“I work with the best people in the world,” he said.

It is no exaggeration to say that Wayne’s coworkers feel the same way about him. Visit our Get to Know Us page to learn more about Wayne!