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How do we deliver more profit?
By putting more money in your pocket with your own reinsurance program, and by offering a variety of F&I product options...


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How do we deliver more service?
By helping you reach your goals with more support, more competitive advantages, and more resources for your customers...

Contract Holders

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How do we deliver more solutions?
By offering more coverage options for more types of vehicles, assistance if problems arise, and experts to help with your claim...

Welcome to SouthwestRe

A Subsidiary of iA Financial Group

Now a proud subsidiary of iA Financial Group, SouthwestRe is a service-driven company based in Albuquerque, New Mexico, with offices in Dallas, Texas. Founded in 1985, SouthwestRe is one of the nation’s leading Third Party Administrators and providers of reinsurance programs. We are perhaps best known to the general public for service contracts sold under the names First Automotive, PowerRev, ProTrek, and TruckGuard. 

Through independent agents and other distribution channels, SouthwestRe offers a complete line of Finance & Insurance (F&I) products to franchise and independent automobile dealers throughout the country, who in turn offer them to their customers. Our complete administrative solution includes product development, compliance, underwriting, marketing, policy administration, claims adjudication, licensing, insurance and more.

For more information about reinsurance or the many services and programs SouthwestRe offers, please review our site and contact us today. Thank you for visiting!


Get to Know Cynthia

Claims Support Team Supervisor

Cynthia Dunn

Without a doubt, Cynthia Dunn is one of the friendliest, most positive, most upbeat people in our entire organization. Always ready with a smile, she starts each workday by greeting everyone she sees with a happy “Good morning!”

Randy Reiser, Claims Payment Manager, had this to say about her: “Cynthia is such a great person to be around and her smile is so infectious. She is outgoing, shows genuine interest in people, and is well liked among her peers. Cynthia is reliable, dedicated, and attentive to detail, which makes her recent promotion to Team Supervisor well deserved.”

We think you deserve to learn more about Cynthia, so go visit our Get to Know Us page!