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How do we deliver more profit?
By putting more money in your pocket with your own reinsurance program, and by offering a variety of F&I product options...


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How do we deliver more service?
By helping you reach your goals with more support, more competitive advantages, and more resources for your customers...

Contract Holders

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How do we deliver more solutions?
By offering more coverage options for more types of vehicles, assistance if problems arise, and experts to help with your claim...

Welcome to SouthwestRe

A Subsidiary of iA Financial Group

SouthwestRe: Dealers' Choice Awards Winner
Now a proud subsidiary of iA Financial Group, SouthwestRe is a service-driven company based in Albuquerque, New Mexico, with offices in Dallas, Texas. Founded in 1985, SouthwestRe is one of the nation’s leading Third Party Administrators and providers of reinsurance programs. We are perhaps best known to the general public for service contracts sold under the names First Automotive, PowerRev, ProTrek, and TruckGuard. 

Through independent agents and other distribution channels, SouthwestRe offers a complete line of Finance & Insurance (F&I) products to franchise and independent automobile dealers throughout the country, who in turn offer them to their customers. Our complete administrative solution includes product development, compliance, underwriting, marketing, policy administration, claims adjudication, licensing, insurance and more.

For more information about reinsurance or the many services and programs SouthwestRe offers, please review our site and contact us today. Thank you for visiting!

Get to Know John

Risk Analyst

John Cranmore

If you are one of our valued reinsurance clients, you have likely benefited in many ways from the skill, hard work, and diligence of John Cranmore, Risk Analyst in our Albuquerque headquarters. Although John joined the Company only three years ago, his unparalleled analytical skills are highly valued and appreciated by all of us at SouthwestRe. 

According to Eddie Eckert, President of SouthwestRe, “John is one of the best Risk Analysts in our industry, and one of SouthwestRe’s finest employees. I rely upon John’s data analysis on a constant basis, and I thank him sincerely for his outstanding contributions to our organization.”

To learn more about John, visit our Get to Know Us page!